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Case study

A booking site that runs a whole loyalty program behind it

Red Chairs Barbershop — Barbershop · Bogotá, Colombia

Red Chairs is a premium barbershop that wanted more than a page with a phone number on it — a system its barbers, its front desk and its regulars could all use every day.

The ask

Turn walk-in scheduling into something clients could do themselves, without double-booking a chair

Before this, booking meant a phone call or a WhatsApp message that someone had to check by hand against two barbers' schedules. Red Chairs wanted online booking that actually knew who was free, plus a way to reward the clients who kept coming back.

What we built

A system, not a form

Real-time booking, per barber

Each barber keeps an independent calendar. The booking page only ever offers times that are actually open, and confirms straight to WhatsApp.

RED CLUB membership

Clients create an account, earn points on every completed visit, and move up through Black, Red, Gold and Legend tiers automatically.

Points that spend like cash

Points redeem for services or shop products, online, with the balance checked and deducted the moment it happens — no manual bookkeeping.

An admin panel

Bookings, clients, services, schedules and barbers — all editable from one dashboard, without touching code.

A panel for each barber

Every barber sees today's agenda, confirms attendance, and can block a slot or take a day off directly, without asking anyone.

A look inside

Built to match the shop, not a template

Red Chairs Barbershop homepage, in black and deep red with the shop's crest
Service menu grouped by category, with prices
RED CLUB loyalty tiers: Black, Red, Gold and Legend
Points table showing how many RED CLUB points each service earns
VIP Experience page detailing the full premium ritual

Contact

Want a system like this for your business?

Booking, accounts, loyalty, admin panels — DIGICY builds the parts your business actually needs, not a fixed package.